About the Journal
Scholars in Marketing and Consumer Behavior is a peer-reviewed academic journal dedicated to advancing our understanding of marketing phenomena and consumer behavior. The journal publishes cutting-edge research on marketing strategies, consumer psychology, digital marketing, brand management, and market research methodologies. Our mission is to bridge the gap between academic theory and practical applications in the dynamic field of marketing.
100%
Acceptance Rate
7 Days
Review Time
4
Issues per Year
Open
Access Type
Submission Guidelines
- Manuscripts should be written in English and follow APA style guidelines
- Research papers should be between 6,000 and 8,000 words including references
- All submissions must include an abstract of 200-300 words
- Empirical studies must include methodology and data analysis sections
- Case studies should provide clear implications for marketing practice
- All submissions undergo double-blind peer review
Editorial Board
Prof. David Anderson
Editor-in-Chief
Stanford University, USA
Dr. Emily Chen
Associate Editor
INSEAD Business School, France